Tourism Industry

Vermont is a state with gorgeous landscapes and picturesque small towns. With wonderful mountain skiing during the winter and world-renowned autumn colors, literally millions of people visit Vermont annually, contributing to the tourism industry of the state.

Vermont Tourism at a Glance

The tourism industry is the leading economic industry in Vermont. In 2009, it was estimated that approximately 12.8 million people visited the state, contributing $1.46 billion to the state’s economy. Approximately $181.7 million was raised in fee and revenue income for the state as a result of visitor spending.

The primary aspects of the tourism industry that supports Vermont’s economy are retail shopping, hotels and lodging, restaurants and food vendors, and recreational activities. Gasoline, groceries and car repair and service supports a far smaller number of visitors in the tourism sector.

In 2009, it was estimated that day visitors to Vermont spent approximately $53 per person and overnight visitors spent approximately $166 per person.

Tourism Industry Employment in Vermont

According to the University of Vermont, Montpelier, employment in the tourism industry in Vermont is a growing field. It is estimated that tourism is the fourth largest sector of employment in the state, providing jobs for more than 36,000 people in the state. Despite the recent downturn in the economy, employment figures in the tourism industry in Vermont continue to reflect jobs being added, rather than subtracted. In contrast to other industries such as finance and construction, tourism appears to be thriving in the current economy.

With a job satisfaction rate of 94 percent, many people employed in the hospitality industry are very happy with their jobs and employment status. Pay range for tourism entry level positions range from $20,000 to $25,000 and can reach levels as high as $140,000 for managerial positions.

Employment opportunities range from entry level hospitality positions as hotel clerks and wait staff to hotel managers and concierge staff. Many employment opportunities are also available in the restaurant industry and retail shopping arena, which indirectly support the tourism industry. Recreational venues, such as ski resorts, camp grounds and parks also provide a large number of employment opportunities in Vermont.

The tourism industry in Vermont is one of the primary sources of employment in the state. Bordering Canada and New England states, Vermont offers many attractions to visitors, including picturesque rural farms, historic towns and spectacular mountain skiing. Employment in the tourism industry continues to be strong, despite the recent economic downturn and it is anticipated that tourism employment will continue to grow in coming years.